Consumer
Listicles
The hard part is standing out in these lists. I’ve found including quotes from reputable spokespeople and links to hi-res product images help. If we can get a picture of our product in the hero image of the listicle and have a quote from a spokesperson featured, then the sales roll in.
Vogue’s readers buy products at a high rate. In this fall 2025 listicle, I earned the mention of Opalescence Toothpaste being the best professional grade option. This led to a 4x spike in sales the day it was posted with a residual boost following for four days:
I’d sent countless products to content creators at The Today Show without hearing back. Then, in the late fall of 2025, we were selected as the Dentist’s Top Pick in this listicle:
Our sampling to Men’s Health editors paid off greatly in the spring of 2026, with our Opalescence Go being named Top Whitening Trays and Opalescence Mouthwash named Top Mouthwash in their annual Grooming Awards only a few weeks after its initial release:
Continued sampling to Jennifer Ford at Us Weekly resulted in this full share of voice article. The team saw a significant sales increase for several days after it was published:
Getting the product featured in the hero image of the article can be bigger than what they say in the article. Pair that with a “best overall” designation, and you’ve hit gold in the listicle world:
The team at NBC Select are always receiving our products, as noted by the writer here:
NBC Select also featured Opalescence Go and Opalescence Custom (formerly known as Opalescence PF) in the same winter 2025 listicle, once again leading to a massive increase in direct sales of Go: