Blog
One of my first tasks when I got to Ultradent was overhauling the blog. It had historically been a bunch of thinly veiled ads covered in BUY NOW buttons. I made the pivot to use it as an educational tool rather than a sales tool and the results were immense. The blog grew from an annual readership of 32,000 in 2019 to 115,000 in 2022.
A second pivot was made in 2023 to adapt to how readers were searching for information. While the blog had traditionally been directed only at dentists, I started to post more consumer-related content to answer their questions about teeth whitening, toothpaste, online trends, veneers, and general oral health. Incorporating consumer content geared toward AI platforms led the annual readership to climb to 280,000 in 2025.
A second pivot was made in 2023 to adapt to how readers were searching for information. While the blog had traditionally been directed only at dentists, I started to post more consumer-related content to answer their questions about teeth whitening, toothpaste, online trends, veneers, and general oral health. Incorporating consumer content geared toward AI platforms led the annual readership to climb to 280,000 in 2025.